American Journal of Public Health Shows How Mobile Health Campaigns Can Reach Underserved Populations
NOVEMBER 14, 2012
An article in the American Journal of Public Health documents how mobile health campaigns can reach undeserved populations with vital healthcare information. The article chronicles the development and execution of Text4Baby, a text initiative that provides pregnant and new mothers with nutrition and care information to help the development and birth of their children. In particular, the campaign focuses on lower-income groups who don’t have access to traditional care.