Trending Sources

SMS to the Rescue for Customer Support

Mobile Commons

Consumers prefer SMS to other channels for customer support. Given text messaging’s ability to be prompt, clear, and flexible, it’s easy to see why 75% of people would prefer to use SMS over social media. How SMS improves customer support. You can use SMS to keep track of personal finance. Everywhere you turn, SMS is being recognized for its value.

Read Between the Lines: Why Text Messaging is More Valuable than Social Media

Mobile Commons

Facebook and Twitter are two of the most popular social media platforms available – and yet, the efforts of companies to promote their product on either platform may just be wasting their time and money, according to a new report by market research firm Forrester Research. At the same time that social media advertising is on the decline, text message marketing efforts are on the rise.

SMS Nation: August Edition

Mobile Commons

Welcome to this month’s edition of SMS Nation! A new article by Forbes Magazine confirms the trend we’ve been seeing for several years now: that SMS is the preferred communication method for Millennials, above phone calls and even, on some occasions, face to face interactions. Matti Makkonen, the father of SMS, passed away this past June. He was 63 years old.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS texting is a great way to do it because it’s the most popular form of communication, and the one most likely to be viewed by recipients. text messages a day and that SMS campaigns have a 99% clickthrough rate? An SMS campaign may also be best for international campaigns to reach people with limited Internet bandwidth. SMS is the way to go! Of course you do!

How to Sound like an SMS Pro

Mobile Commons

Whether you want to explain text messaging in layman’s terms to a coworker, need to pitch a text messaging campaign to your boss, or just for your own edification, here are three easy steps to sounding like an SMS pro. The first step to sounding like an SMS pro is learning the lingo. People often use SMS and text message interchangeably. Are You a Master of SMS Marketing?

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How Blood Banks Use SMS to Raise Support and Help Save Lives

Mobile Commons

In order to attract new donors, the program uses social media to broadcast their text message call to action. We get a lot of visibility in social media and traditional media thanks to SMS. While Sweden’s use of text messaging is innovative and interesting, the tried-and-true applications of SMS – such as appointment reminders – can also benefit blood banks.

Mobile Commons Enjoys Its Role at the Social Media for Nonprofits Conference

Mobile Commons

This past June, Mobile Commons was a proud sponsor of the Social Media for Nonprofits Conference that took place in Washington, D.C. How Mobile Commons represented the mobile sector at the Social Media for Nonprofits Conference. Mobile Common’s Sam McKelvie, Director of Customer Success , also presented at the conference with a session entitled, “OMG SMS FTW!

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Anonymous SMS Program Allows Teens to Report Bullying at Schools

Mobile Commons

The messages are completely anonymous, meaning that students don’t have to worry about holding back out of shame or fear from social repercussions. The post Anonymous SMS Program Allows Teens to Report Bullying at Schools appeared first on Mobile Commons One of the biggest problems with bullying is how uncomfortable it is for victims or witnesses to report it.

Food & Water Watch Raises Tap Water Awareness With SMS Campaign

Mobile Commons

Over 60 colleges participated in Tap-a-palooza, and many of the students who pledged took to social media to share their efforts and promote the contest’s shortcode. Why SMS is the best choice for Take Back the Tap. Studies show that young adults are 40 times more likely to respond to an SMS call to action than an email one. Text messaging was a perfect choice for this reason.

How Your Text Message Inbox Has Changed for the Better

Mobile Commons

These days, it’s likely that your SMS inbox includes messages that aren’t from people you know personally. The accessibility of SMS also helps capture high attention rates as consumers regard texts as intrinsically interesting and timely, and consider them intimate and selective. Text messaging is also proven to be more reliable than other types of mobile notifications.

American Eagle Outfitters Sees Winning Strategy in SMS

Mobile Commons

Clothing retailer American Eagle Outfitters may have found the answer: Leverage the power of SMS and give customers the chance to win $10,000. Potential customers learned about the sweepstakes through a cross-channel marketing campaign that involved American Eagle Outfitters’ website, social platforms, direct mail and in-store signage. The big question, of course, is how.

Two-Way Text Messaging: Interacting with Your Mobile Subscribers in One-on-One Conversations

Mobile Commons

From open questions to simple thank-yous to accidental butt texts, any automated SMS campaign is likely to receive unsolicited messages. Mobile Commons allows your organization to interact with individuals personally in one-to-one SMS conversations, eliminating the need for long recorded audio messages and bad publicity from social media posts. Agent View. Chat sessions.

5 Ways “Green Thumbs” Can Text for the Environment

Mobile Commons

On September 21 st , the International day of Peace, Greenpeace USA promoted their text message call to action over social media. Subscribers also received updates on volunteer opportunities, could opt to receive reminders to water and prune their own trees, and could report a damaged or dead tree over SMS. The Sierra Club uses SMS to send people local air quality alerts.

Texting Networks Bring Anonymous Help to Troubled Teens

Mobile Commons

” Another important aspect of SMS hotlines is that more than 98 percent of text messages are opened, meaning they’re four times more likely to be read by the recipient than emails, according to a New Yorker article published earlier this year. “If Live SMS Chat Text MessagingText messaging is the go-to means of communication for teenagers. Building on a successful formula.

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4 Ways Text Messaging Builds Safer Communities

Mobile Commons

Citizens who are not behind the wheel are encouraged to call in drunk drivers, but fear of social repercussions hold some people back. Domestic abuse cases, teenagers who fear social repercussions, and any situation where cellular reception limits voice calls but allows text messaging are just a few examples of times when texting 911 can be a life-saving service. 4) Texting 911.

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. Did you know college enrollment has fallen for the first time in 15 years? 1) Promote Your Campaign.

7 Ways for Businesses to Use SMS

Mobile Commons

SMS marketing is a simple way for any business to engage with its consumers. But what many businesses want to know is – once I get launch my SMS campaign, what do I actually do with it? They offer seven SMS strategies that just about any business can use. Unlike other broadcast media (like, say, TV advertising, or a social meme), text messaging can be timed precisely.

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Most of us love our phones, so much so that 89% of people report using their phone in a social setting. Advocacy groups love to use text messaging to affect change, and with good reason: a text message call to action is 25-30 times more effective than email or social media. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

How SMS Helps Keep College Students Healthy

Mobile Commons

But with all the other responsibilities they must juggle – including classes, a social life, and extracurricular activities – staying on top of their health can slide, especially if they’ve never had to make a doctor’s appointment, fill a prescription, or take responsibility for their physical or mental well being in general. How text messaging addresses mental health concerns.

Voto Latino Tripled Their Mobile List in One Month. Here’s How.

Mobile Commons

At Mobile Commons, we’re always interested in seeing the successful strategies that help elevate our customers’ SMS campaigns. Voto Latino organized an extensive voter registration campaign , which joined grassroots outreach with digital tools, social media, and SMS messaging. Featuring mobile fields more prominently sparked a dramatic uptick in SMS subscribers.

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May Hot List: Mobile Learning Content

mLearnopedia on Blogspot

Best of Mobile Learning May 1, 2011 to May 31, 2011 Featured Sources The following are the top items from featured sources based on social signals. Prof says courses/learning was accelerated #slide2learn - uLearning Blog , May 3, 2011 Glossary III: Rise of the Smartphones - Float Mobile Learning , May 12, 2011 Other Sources The following are the top items based on social signals.

Mobile Learning: A Quick SWOT Analysis

Upside Learning

SMS and Voice can also be used for learning tools on mobile. This covers traditional training components – training schedule, notifications, performance support – reach out to experts, and even social learning and collaboration components – friends, sharing content (even generate content like photo and video quickly using device capability). Weaknesses. Due to lack of Flash. Threats.

SMS Delivers Patient Support in Many Forms

Mobile Commons

The good news is that there’s one mobile technology that guarantees communication with patients: SMS (text messaging). SMS Advantages Data points to why SMS is such an effective communication tool: people read 98% of the text messages they receive; they also read 90% of text messages within three minutes of delivery and respond to these messages within an average of 90 seconds.

3 Key Pieces of SMS Advice from a Millennial

Mobile Commons

And that’s exactly why they’re the best people to ask about SMS strategy! 3) Make It Viral We live in a social world – so your SMS campaigns should be social, too. The post 3 Key Pieces of SMS Advice from a Millennial appeared first on Mobile Commons. 1) Make It Easy Let your supporters take action right from the message themselves. Mobile Strategy & Tips

How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

Why SMS is the Solution. But some nonprofits are bucking the trend with text messaging, or SMS. That seems a smart move, as SMS is proven to get customers’ attention. an average of 75% of people believe SMS communication improves their experience of interacting with organizations. 64% of people believe organizations should use SMS more. to an abysmal 0.4%.

MIT Introduces First Graduate Course on Mobile Phones for Social Activism

Cell Phones in Learning

How can mobile networked devices be used for social change, politics, and expression? Each week we will review existing tools for social change, cover techniques for mobile hacking, and piece together new experiments. We will explore protocols and packages like VOIP, SMS, and Asterisk to look at how they may be reused or reconfigured. Can Web2.0 organize labor? end a war?

MIT Introduces First Graduate Course on Mobile Phones for Social Activism

Cell Phones in Learning

How can mobile networked devices be used for social change, politics, and expression? Each week we will review existing tools for social change, cover techniques for mobile hacking, and piece together new experiments. We will explore protocols and packages like VOIP, SMS, and Asterisk to look at how they may be reused or reconfigured. Can Web2.0 organize labor? end a war?

The Smartphone Generation and Healthcare Marketing

Mobile Commons

But should healthcare institutions only use mobile technologies like SMS to reach their customers? In fact, one brand found that patients who received both SMS and email campaigns were 3.9 Seattle Sun Tan promoted its mobile marketing campaign on social media channels, on its website, and via email marketing, encouraging consumers to optin for a $20 off coupon.

4 Key Takeaways from SalesForce’s Analysis of SMS Retail Campaigns

Mobile Commons

What day is best to send your SMS broadcasts? So as a service to all of us, the SalesForce Marketing Cloud blog analyzed 14 retail SMS programs running from January to June. 3) SMS Outreach Can Promote Other Channels “Smart retailers are using SMS to promote other channels,” the post notes. How often should you text consumers? The Average Number of Texts/Week is 1.3

SMS News: May 2015, Healthcare Edition

Mobile Commons

In this month’s edition of SMS news, we highlight three interesting healthcare studies involving text messaging. The study was designed as a follow-up to previous findings that demonstrated how social support reduces anxiety and a person’s perception of pain during surgery. The post SMS News: May 2015, Healthcare Edition appeared first on Mobile Commons.

Global Mobile Awards

mLearnopedia on Blogspot

Audio English lessons were sent via SMS as a ringtone to a large number of Indonesians (over 70,000 during the first 3 months.). In less than two weeks, mobile leaders worldwide will be gathering in Barcelona for the GSMA Mobile World Congress, the world’s largest mobile exhibition. An important part of this conference is the 17th annual Global Mobile Awards. GSMA 2012 vendor award

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Most of us love our phones, so much so that 89% of people report using their phone in a social setting. Advocacy groups love to use text messaging to affect change, and with good reason: a text message call to action is 25-30 times more effective than email or social media. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

Three Ways to Use Mobile Devices in Workplace Learning

Upside Learning

To make it even simpler and easy to access the links can be sent over sms. Mobiles are excellent devices to help retrieve information like ‘how to’ manuals or videos, or simply search for answers on Google or the company’s intranet which in itself is fast turning into a social environment. Yet, the most common question is – how do we actually use it in workplace?

Your Weekly Mobile News!

Mobile Commons

SMS News OpenMarket Releases New Infographic Demonstrating Massive Opportunity for Financial Institutions to Engage with Target Consumers via SMS – 35-55 percent of people prefer to receive SMS alerts for bank activity compared to 27 percent of the general US population. 30-35 percent prefer to receive fraud alerts through SMS versus 23 percent of the US population.

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The New Yorker Highlights the Power of Crisis Text Line

Mobile Commons

They can virtually text anytime and anywhere, but are often afraid of voicing their worries due to fear of social repercussions or even parents being in the room and listening in. Indeed, a study at the University of Michigan Institute for Social Research found that people are “more likely to disclose sensitive information via text messages than in voice interviews.”. Type carefully.

Why More Money for Mobile Should Go to Text Messaging

Mobile Commons

Contrary to what people may believe, SMS provides a simple yet powerful option in the mobile marketing arena. In this day and age, it seems that a new social media platform surfaces every day. But every time a business piles on another marketing channel, it overlooks the fact that SMS works just as well – if not better – than any other channel. Why is that?

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Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. The post Four Steps to Driving College Enrollment with SMS appeared first on Mobile Commons.

How Text Messaging Helps Relieve Pain in Chronic Patients

Mobile Commons

Here, we’ll identify why text messaging is an effective tool for helping patients and present ways in which healthcare providers can use SMS at their own practice. Can text messaging provide social support to patients? The researchers wanted to find out whether offering patients social support via text messaging could alleviate some of the symptoms of a chronic pain disorder.

Research on Mobiles and Social Networking | Mobile Learning

mLearning

Mobile Learning An Online Reflective Journal on Mobile Learning Practice Home Winksite Store Resources About Mobile Contact Research on Mobiles and Social Networking 7 09 2006 From the fantastic Mobile Life blog , a couple of reports on mobile phone use. In particular, Nicky Shaw’s presentation on “ Mobile Phone Use – a Social Network Perspective &# may be of interest to educators: “This presentation describes an investigation of student networks in first year management and medical students for peer-learning and socialisation. Ubiquette.

DoSomething.org Creates an Interactive SMS Game to Challenge Bullying

Mobile Commons

The Bully Text” is an interactive, Choose-Your-Own-Adventure-style SMS game meant to replicate a student’s first day at an average school. The socially empowering program forces teenagers to confront their own behaviors. The DoSomething.org page for “The Bully Text” also includes social-media-shareable graphic statistics and lists of facts about bullying.