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SMS Nation: August Edition

Mobile Commons

Welcome to this month’s edition of SMS Nation! Millennials continue to text more and talk less. A new article by Forbes Magazine confirms the trend we’ve been seeing for several years now: that SMS is the preferred communication method for Millennials, above phone calls and even, on some occasions, face to face interactions. Thank you for reading this month’s edition of SMS Nation!

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SMS to the Rescue for Customer Support

Mobile Commons

Consumers prefer SMS to other channels for customer support. Given text messaging’s ability to be prompt, clear, and flexible, it’s easy to see why 75% of people would prefer to use SMS over social media. How SMS improves customer support. You can use SMS to keep track of personal finance. Everywhere you turn, SMS is being recognized for its value.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS texting is a great way to do it because it’s the most popular form of communication, and the one most likely to be viewed by recipients. text messages a day and that SMS campaigns have a 99% clickthrough rate? An SMS campaign may also be best for international campaigns to reach people with limited Internet bandwidth. SMS is the way to go! Of course you do!

Read Between the Lines: Why Text Messaging is More Valuable than Social Media

Mobile Commons

Facebook and Twitter are two of the most popular social media platforms available – and yet, the efforts of companies to promote their product on either platform may just be wasting their time and money, according to a new report by market research firm Forrester Research. At the same time that social media advertising is on the decline, text message marketing efforts are on the rise.

How to Sound like an SMS Pro

Mobile Commons

Whether you want to explain text messaging in layman’s terms to a coworker, need to pitch a text messaging campaign to your boss, or just for your own edification, here are three easy steps to sounding like an SMS pro. The first step to sounding like an SMS pro is learning the lingo. People often use SMS and text message interchangeably. Are You a Master of SMS Marketing?

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Coming Up! Social Media for Nonprofits in San Francisco

Mobile Commons

As a proud partner of Social Media for Nonprofits (SM4NP) , we’re looking forward to sponsoring our third conference in San Francisco on November 16, 2015. Social Media for Nonprofits provides nonprofit organizations with training to help them leverage technology for cause awareness, engagement with stakeholders, fundraising, and advocacy. What We Learned at SM4NP in D.C.

Anonymous SMS Program Allows Teens to Report Bullying at Schools

Mobile Commons

The messages are completely anonymous, meaning that students don’t have to worry about holding back out of shame or fear from social repercussions. The post Anonymous SMS Program Allows Teens to Report Bullying at Schools appeared first on Mobile Commons One of the biggest problems with bullying is how uncomfortable it is for victims or witnesses to report it.

Mobile Commons Enjoys Its Role at the Social Media for Nonprofits Conference

Mobile Commons

This past June, Mobile Commons was a proud sponsor of the Social Media for Nonprofits Conference that took place in Washington, D.C. How Mobile Commons represented the mobile sector at the Social Media for Nonprofits Conference. Mobile Common’s Sam McKelvie, Director of Customer Success , also presented at the conference with a session entitled, “OMG SMS FTW!

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American Eagle Outfitters Sees Winning Strategy in SMS

Mobile Commons

Clothing retailer American Eagle Outfitters may have found the answer: Leverage the power of SMS and give customers the chance to win $10,000. Potential customers learned about the sweepstakes through a cross-channel marketing campaign that involved American Eagle Outfitters’ website, social platforms, direct mail and in-store signage. The big question, of course, is how.

Food & Water Watch Raises Tap Water Awareness With SMS Campaign

Mobile Commons

Over 60 colleges participated in Tap-a-palooza, and many of the students who pledged took to social media to share their efforts and promote the contest’s shortcode. Why SMS is the best choice for Take Back the Tap. Studies show that young adults are 40 times more likely to respond to an SMS call to action than an email one. Text messaging was a perfect choice for this reason.

Texting Networks Bring Anonymous Help to Troubled Teens

Mobile Commons

” Another important aspect of SMS hotlines is that more than 98 percent of text messages are opened, meaning they’re four times more likely to be read by the recipient than emails, according to a New Yorker article published earlier this year. “If you are a distressed teen or counselor, you know that what you say will be read,” the article states.

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How Your Text Message Inbox Has Changed for the Better

Mobile Commons

These days, it’s likely that your SMS inbox includes messages that aren’t from people you know personally. The accessibility of SMS also helps capture high attention rates as consumers regard texts as intrinsically interesting and timely, and consider them intimate and selective. Text messaging is also proven to be more reliable than other types of mobile notifications.

5 Ways “Green Thumbs” Can Text for the Environment

Mobile Commons

On September 21 st , the International day of Peace, Greenpeace USA promoted their text message call to action over social media. Subscribers also received updates on volunteer opportunities, could opt to receive reminders to water and prune their own trees, and could report a damaged or dead tree over SMS. The Sierra Club uses SMS to send people local air quality alerts.

Two-Way Text Messaging: Interacting with Your Mobile Subscribers in One-on-One Conversations

Mobile Commons

From open questions to simple thank-yous to accidental butt texts, any automated SMS campaign is likely to receive unsolicited messages. Mobile Commons allows your organization to interact with individuals personally in one-to-one SMS conversations, eliminating the need for long recorded audio messages and bad publicity from social media posts. Agent View. Chat sessions.

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. Did you know college enrollment has fallen for the first time in 15 years?

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Most of us love our phones, so much so that 89% of people report using their phone in a social setting. Advocacy groups love to use text messaging to affect change, and with good reason: a text message call to action is 25-30 times more effective than email or social media. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

Free mobile sms service getting to grips with bullying in schools: Bullyproof

Ignatia Webs

Reduce bullying First of all bullyproof says to decrease bullying by using sms's. The free Bullyproof software , developed by Brendan O'Keefe , enables kids from primary and secondary school to send sms-allerts when bullying is taking place, or has happened. Sending an sms is also not conspicuous, as I also found my kid sister sms-ing her friends without even having to glance at her mobile phone screen (straight from writing her sms inside the pocket of her jacket). Bullyproof SMS is a social innovation designed to help reduce bullying.

4 Ways Text Messaging Builds Safer Communities

Mobile Commons

Citizens who are not behind the wheel are encouraged to call in drunk drivers, but fear of social repercussions hold some people back. Domestic abuse cases, teenagers who fear social repercussions, and any situation where cellular reception limits voice calls but allows text messaging are just a few examples of times when texting 911 can be a life-saving service.

5 Questions to Consider Before Launching Your First Nonprofit SMS Campaign

Mobile Commons

Having consistently SMS-engaged users throughout the year will lead to higher gifts during your annual fundraising season. An important part of knowing what you want from integrating SMS into your campaign is knowing what areas of your existing outreach aren’t achieving the results you want. Low-income households. Hispanics and African Americans. We always love to hear from you!

How SMS Helps Keep College Students Healthy

Mobile Commons

But with all the other responsibilities they must juggle – including classes, a social life, and extracurricular activities – staying on top of their health can slide, especially if they’ve never had to make a doctor’s appointment, fill a prescription, or take responsibility for their physical or mental well being in general. How text messaging addresses mental health concerns.

SMS Delivers Patient Support in Many Forms

Mobile Commons

The good news is that there’s one mobile technology that guarantees communication with patients: SMS (text messaging). SMS Advantages Data points to why SMS is such an effective communication tool: people read 98% of the text messages they receive; they also read 90% of text messages within three minutes of delivery and respond to these messages within an average of 90 seconds.

Your Weekly Mobile News!

Mobile Commons

SMS News OpenMarket Releases New Infographic Demonstrating Massive Opportunity for Financial Institutions to Engage with Target Consumers via SMS  – 35-55 percent of people prefer to receive SMS alerts for bank activity compared to 27 percent of the general US population. 30-35 percent prefer to receive fraud alerts through SMS versus 23 percent of the US population.

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Mobile Learning: A Quick SWOT Analysis

Upside Learning

SMS and Voice can also be used for learning tools on mobile. This covers traditional training components – training schedule, notifications, performance support – reach out to experts, and even social learning and collaboration components – friends, sharing content (even generate content like photo and video quickly using device capability). Weaknesses. Due to lack of Flash. Threats.

SMS News: May 2015, Healthcare Edition

Mobile Commons

In this month’s edition of SMS news, we highlight three interesting healthcare studies involving text messaging. The study was designed as a follow-up to previous findings that demonstrated how social support reduces anxiety and a person’s perception of pain during surgery. The post SMS News: May 2015, Healthcare Edition appeared first on Mobile Commons.

#mHealth a #diabetes #mobile project in DRCongo, Cambodia and the Philippines

Ignatia Webs

We all got our heads together (doctors, social scientists and technologists) and set up a really cool and easy to build and implement diabetes project. Testing the program: the most difficult part was finding the right modem to get frontline sms to work properly (we used a Huawei gsm modem in the end, after trying quite some other types of gsm modems).

How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

Why SMS is the Solution. But some nonprofits are bucking the trend with text messaging, or SMS. That seems a smart move, as SMS is proven to get customers’ attention. an average of 75% of people believe SMS communication improves their experience of interacting with organizations. 64% of people believe organizations should use SMS more. compared to 2014.

May Hot List: Mobile Learning Content

mLearnopedia on Blogspot

Best of Mobile Learning May 1, 2011 to May 31, 2011 Featured Sources The following are the top items from featured sources based on social signals. Prof says courses/learning was accelerated #slide2learn - uLearning Blog , May 3, 2011 Glossary III: Rise of the Smartphones - Float Mobile Learning , May 12, 2011 Other Sources The following are the top items based on social signals.

The Smartphone Generation and Healthcare Marketing

Mobile Commons

But should healthcare institutions only use mobile technologies like SMS to reach their customers? In fact, one brand found that patients who received both SMS and email campaigns were 3.9 Seattle Sun Tan promoted its mobile marketing campaign on social media channels, on its website, and via email marketing, encouraging consumers to optin for a $20 off coupon.

The New Yorker Highlights the Power of Crisis Text Line

Mobile Commons

They can virtually text anytime and anywhere, but are often afraid of voicing their worries due to fear of social repercussions or even parents being in the room and listening in. Indeed, a study at the University of Michigan Institute for Social Research found that people are “more likely to disclose sensitive information via text messages than in voice interviews.”. Type carefully. 

#mlw2013 m4d report on Global Mobile on the Move

Ignatia Webs

One of the publications linking to mobiles for development are two publications mentioned by Martine Koopman of IICD : Mobile on the Move and a publication focusing on a step-by-step ICT for social innovation publication. While attending UNESCO's mobile learning week in Paris, I will disseminate some of the information that comes up and might be off use. nice, brief overview.

Text Messaging for Nonprofits: An Interview with Sam McKelvie, Head of Mobile Strategy (Part 1)

Mobile Commons

My interest in social justice and activist-related work propelled me towards working with technology in nonprofits, since more and more nonprofits are starting to use technology – and in this case, specifically text messaging – in order to accomplish their goals. Tell us a bit about yourself. What do you do at Mobile Commons, and what is it about your work that interests you?

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Most of us love our phones, so much so that 89% of people report using their phone in a social setting. Advocacy groups love to use text messaging to affect change, and with good reason: a text message call to action is 25-30 times more effective than email or social media. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

MIT Introduces First Graduate Course on Mobile Phones for Social Activism

Cell Phones in Learning

How can mobile networked devices be used for social change, politics, and expression? Each week we will review existing tools for social change, cover techniques for mobile hacking, and piece together new experiments. We will explore protocols and packages like VOIP, SMS, and Asterisk to look at how they may be reused or reconfigured. Can Web2.0 organize labor? end a war?

MIT Introduces First Graduate Course on Mobile Phones for Social Activism

Cell Phones in Learning

How can mobile networked devices be used for social change, politics, and expression? Each week we will review existing tools for social change, cover techniques for mobile hacking, and piece together new experiments. We will explore protocols and packages like VOIP, SMS, and Asterisk to look at how they may be reused or reconfigured. Can Web2.0 organize labor? end a war?

Three Ways to Use Mobile Devices in Workplace Learning

Upside Learning

To make it even simpler and easy to access the links can be sent over sms. Mobiles are excellent devices to help retrieve information like ‘how to’ manuals or videos, or simply search for answers on Google or the company’s intranet which in itself is fast turning into a social environment. Used as a Part of the Blend. Device to Access Information. Performance Support Agents.

How Text Messaging Helps Relieve Pain in Chronic Patients

Mobile Commons

Here, we’ll identify why text messaging is an effective tool for helping patients and present ways in which healthcare providers can use SMS at their own practice. Can text messaging provide social support to patients? The researchers wanted to find out whether offering patients social support via text messaging could alleviate some of the symptoms of a chronic pain disorder.

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. The post Four Steps to Driving College Enrollment with SMS appeared first on Mobile Commons.

Rethinking Healthcare Conversations with Text Messaging

Mobile Commons

In contrast, text messaging, also known as SMS, reaches people where they prefer to be reached. SMS can be used in countless creative ways to make a lasting connection with your patient acquisition targets. SMS programs is easily integrated with existing outreach campaigns, which can help keep budgets in line – the typical program adds only minor incremental marketing costs.

Mobile Messaging News Roundup

Mobile Commons

How to Make App Users Happy in 5 Steps  – A neat article by Sarah Racker of  Leanplum , geared specifically for apps, but definitely relevant for SMS engagement strategy. Email gets nonprofits donations, but young donors live on social and mobile  – The analysis of more than 100 leading nonprofits, 2.8 He’s excerpted some key quotes from the key articles.

Why More Money for Mobile Should Go to Text Messaging

Mobile Commons

Contrary to what people may believe, SMS provides a simple yet powerful option in the mobile marketing arena. In this day and age, it seems that a new social media platform surfaces every day. But every time a business piles on another marketing channel, it overlooks the fact that SMS works just as well – if not better – than any other channel. Why is that?

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