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SMS Nation: August Edition

Mobile Commons

Welcome to this month’s edition of SMS Nation! Millennials continue to text more and talk less. A new article by Forbes Magazine confirms the trend we’ve been seeing for several years now: that SMS is the preferred communication method for Millennials, above phone calls and even, on some occasions, face to face interactions. Thank you for reading this month’s edition of SMS Nation!

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SMS: The Missing Link in Customer Engagement?

Mobile Commons

According to a recent article on Multichannel Merchant , you might get better results with personalized text messages, or SMS. Push vs. SMS: The Stats. Research from SAP Global shows that across the globe, 64 percent of people think companies should use SMS more often to interact with customers, and 70 percent of people consider SMS a great way to get their attention.

3 Ways SMS Builds Customer Loyalty and Engagement

Mobile Commons

Here are three ways that SMS can work for your business. 1. Live SMS chat fosters one-on-one conversations. Live SMS chat allows people to have instantaneous, one-on-one conversations with your company via text messaging. You can use live SMS chat to provide consumers with personalized support and collect feedback from customers about their recent purchases.

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Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS texting is a great way to do it because it’s the most popular form of communication, and the one most likely to be viewed by recipients. text messages a day and that SMS campaigns have a 99% clickthrough rate? An SMS campaign may also be best for international campaigns to reach people with limited Internet bandwidth. SMS is the way to go! Of course you do!

Food & Water Watch Raises Tap Water Awareness With SMS Campaign

Mobile Commons

Many other colleges have created student legislation to ban water on campus, banned water bottles from specific events, and had their campus water fountains replaced/retrofitted to encourage students to opt for reusable water bottles. Why SMS is the best choice for Take Back the Tap. Client Stories Events Fundraising Text Messaging Use Cases Food & Water Watch

Learn to Walk before You Run: Why Your Mobile Marketing Strategy Should Start with SMS

Mobile Commons

As the Forrester report points out, marketers’ use of mobile technologies does not match customer behaviors – that “contrary to common belief, the savviest mobile users and heavy mobile app users continue to use SMS.” The reasoning behind starting with text messaging is simple: people are “still ravenous” for SMS. Starting with SMS means two things for companies.

6 Ways that Mobile Can Make your Event Bigger, Better, and Easier to Run

Mobile Commons

Planning an event, a conference, or a convention can be an overwhelming task. That’s why Mobile Commons has created a suite of products that use the magic of SMS technology to make your event easier to organize, smoother to run, and more successful. 1) Incorporate a Text Call to Action to Generate More Leads. When you’re doing media outreach around your event, ask people to text in to reserve their spot. Once someone has texted in, you can begin a text conversation with them that goes through the event, and onward into the future.

SMS Nation: Mobile Strategists, Renewing Library Books, And Child Services Support

Mobile Commons

Now, the DHS uses text messaging to communicate with parents in various ways: to notify them of missed payments, schedule reminders for events such as job fairs, send early intervention messages, alert them of incorrect addresses, and various other targeted campaigns. The post SMS Nation: Mobile Strategists, Renewing Library Books, And Child Services Support appeared first on Mobile Common

7 Surprising Uses of Text Messaging

Mobile Commons

Here are seven examples of SMS popping up in places that you wouldn’t expect. 1. Keeping coworkers in the loop about company events. Text messaging offers a great way to keep employees in the know about company-related events and news. Office managers can text out reminders about team events or important meetings, or even organize the next softball game through SMS.

Texting Networks Bring Anonymous Help to Troubled Teens

Mobile Commons

Emergency responders are notified in the event of a life-threatening condition or criminal activity. Live SMS Chat Text MessagingText messaging is the go-to means of communication for teenagers. It makes sense then, that a program aimed at teens challenged by behavioral health issues would offer a way for them to seek help via text message. local effort to help youths in distress.

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Improving Student Life with Text Messaging

Mobile Commons

Even if students do catch wind of an event, they’re so busy that it’s hard for them to keep track of what’s going on around campus. Text messaging is a great way for student life offices to promote events to the student body. Spread the word about campus events and boost attendance with SMS. Improve campus events by knowing exactly how many people will attend.

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. Did you know college enrollment has fallen for the first time in 15 years?

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Say, for instance, that your date is subscribed to the mobile list of an organization that promotes local films and offers an SMS locator service. From large-scale issues to smaller events, text messaging has helped more than one organization improve the lives of those around them. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

3 Ways Text Messaging Tackled the Midterm Elections

Mobile Commons

Leading up to the recent midterm elections, several Mobile Commons clients used SMS to help answer these important questions. That’s why the League of Conservation Voters (LCV), a political advocacy organization centered on environmental issues, used SMS to remind people of voting deadlines. Client Stories Elections Events Information Lookup Text Messaging

3 Ways You To Use Text Messaging During the Summer Holidays

Mobile Commons

Summer is synonymous with fun: outdoor events during the day and into night, with a cold beverage in your hand for all of it. Grow your mobile list by offering updates on summertime events  . great way to incentivize people to sign up for your mobile list is to offer people the opportunity to find out about fun events via text message.

3 Ways to Use Text Messaging for College Students

Mobile Commons

SMS chat can even reduce the number of student counselor appointments, since students don’t have to go through the hassle of booking an appointment. Gain feedback on campus events with surveys by text message. Colleges work hard to host events that make students happy. But it can be difficult to receive feedback on campus events.

Current Events: Anytime, Anywhere Via Cell (No Mobile Internet Required)

Cell Phones in Learning

There are some great FREE resources online that couple with cell phones to allow people to keep up with current events and happenings. Udefn SMS Text Message Udefn is a text messaging service where you can sign up for different bots. Alerts.com SMS Text Message Anyone can create an account at Alerts.com and set up news alerts to be sent to their mobile phone.

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Current Events: Anytime, Anywhere Via Cell (No Mobile Internet Required)

Cell Phones in Learning

There are some great FREE resources online that couple with cell phones to allow people to keep up with current events and happenings. Udefn SMS Text Message Udefn is a text messaging service where you can sign up for different bots. Alerts.com SMS Text Message Anyone can create an account at Alerts.com and set up news alerts to be sent to their mobile phone. These are all a few of the wonderful resources for students to use anytime, anywhere, anyplace to keep up with current events in all the content areas. As a result there are some great alternatives.

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Current Events: Anytime, Anywhere Via Cell (No Mobile Internet Required)

Cell Phones in Learning

There are some great FREE resources online that couple with cell phones to allow people to keep up with current events and happenings. Udefn SMS Text Message Udefn is a text messaging service where you can sign up for different bots. Alerts.com SMS Text Message Anyone can create an account at Alerts.com and set up news alerts to be sent to their mobile phone. These are all a few of the wonderful resources for students to use anytime, anywhere, anyplace to keep up with current events in all the content areas. As a result there are some great alternatives.

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Lessons from RootsCamp: How Long-Term Mobile Engagement Can Set You Up for “Big-Bang” Wins

Mobile Commons

There are a few reasons why we believe SMS is the best driver of action in these situations. This means that you have to build long-term engagement with your SMS list. SMS is a great way to share videos, pics, and mobile apps. We’ve seen SMS play an integral role in critical victories. All Posts Blog Events Inspirations Mobile Resources and Research nonprofitSam McKelvie is the head of Mobile Strategy, dedicated to helping customers use text messaging to accomplish their goals. What would I consider a “Big Bang Win”? It’s 8pm and the polls are closed.

3 Fun Things to do with SMS this Summer

Mobile Commons

Use text messaging to organize an outdoor event. Nothing says “summer” like an outdoor event, and text messaging is a great way to help organize one. For example, you can send out a text message advertising an upcoming event and ask people to RSVP so that you can get head count and plan the event accordingly. Finally! Summer is just around the corner.

Voto Latino Drives Voter Registration (and Voting) over SMS

Mobile Commons

Voto Latino asked members in New York and Texas to sign up to help register voters at the concert events. Sometimes the best way to reach out to people is to have your members do it for you. That’s the idea behind a recent Voto Latino campaign that used text to engage its members in a voting registration drive. Members on the Voto Latino mobile list received a text asking them to take the May Day Pledge: to sign up one new voter in the first week of May. They could pledge by texting back POWER, or through a web link helpfully provided in the original message.

SMS Nation: Americans Text a Lot, Score Tickets to Sports Games with SMS & Construction Text Updates

Mobile Commons

From highways to stadiums, here we highlight three recent and noteworthy uses of SMS in the country. The report found that the average American sends and receives 321 text messages per day, and spends 26 minutes per day on SMS. The moment that tickets go on sale for the events that users are interested in, they receive a text message alert.

Using SMS Texting for Reference Help with Udefn

Cell Phones in Learning

Many educators have posted about the benefits of using Google SMS to help students with reference needs such as translation, weather, local information, stocks, currency exchange rates, and more. Recently Lisa Nielsen wrote a wonderful post about what Google SMS can do and how the tool could be useful in education. My only issue with Google SMS is that the "keyword" is set up by Google, and thus you have to remember a vast number of "keywords" to use the service. Also, Google SMS does not allow you to create your own feed for text referencing. Check those out here.

Using SMS Texting for Reference Help with Udefn

Cell Phones in Learning

Many educators have posted about the benefits of using Google SMS to help students with reference needs such as translation, weather, local information, stocks, currency exchange rates, and more. Recently Lisa Nielsen wrote a wonderful post about what Google SMS can do and how the tool could be useful in education. My only issue with Google SMS is that the "keyword" is set up by Google, and thus you have to remember a vast number of "keywords" to use the service. Also, Google SMS does not allow you to create your own feed for text referencing. Check those out here.

5 Times Your Texting Dinner Date Might Actually be a Good Person

Mobile Commons

Say, for instance, that your date is subscribed to the mobile list of an organization that promotes local films and offers an SMS locator service. From large-scale issues to smaller events, text messaging has helped more than one organization improve the lives of those around them. Advocacy Alerts & Reminders Features Fundraising Information Lookup Live SMS Chat Text Messaging

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. The post Four Steps to Driving College Enrollment with SMS appeared first on Mobile Commons.

Wired Says that “Clinton’s VP Announcement is the Ultimate Text From Hillary”

Mobile Commons

Hillary’s choice of SMS – before a press conference, a Facebook post, or even a tweet – was a big moment in the history of political technology. Last Friday, Hillary Clinton announced her vice presidential pick Tim Kaine over text message. Wired magazine called it “the ultimate text from Hillary” – and said the choice of platform was more interesting than the choice of politician.

Text Messaging for Nonprofits: An Interview with Sam McKelvie, Head of Mobile Strategy (Part 1)

Mobile Commons

The Brady Campaign found that a text message call to action was 25-30 times more effective at driving phone calls than email and social media. Q: How should nonprofits that are new to SMS think about text messaging as part of their overall strategy? The first part of this interview will explore why nonprofits should use text messaging, and how to get started on a mobile campaign. Q: Hi Sam!

Four Steps to Driving College Enrollment with SMS

Mobile Commons

SMS is an effective way to engage teens, capture information, and effectively communicate with prospective students to drive enrollment. Add it to any marketing material visible to prospective students, including print, radio, TV, local press, social media, and at live events. You can do everything from providing students with access to one-on-one college counseling to sharing updates on new courses and programs to inviting alumni back for fundraising events and galas. The post Four Steps to Driving College Enrollment with SMS appeared first on Mobile Commons.

Students Can Use SMS to Check & Post to Their Google Calendar

Cell Phones in Learning

However, if you use Google Calendar, you can use text messaging to post and read your calendar events. It is very simple: To text a new event Send a new Text Message to: 48368 In Message: Homework for social studies is to read chapter 3 and write essay on the American frontier due tomorrow at 2:00pm Google Calendar will put all the information in the correct date and time!! While the lucky ones who have smartphones can use their quick mobile Internet connections to check up on their Google Calendar or other web-based organizers, the rest of us (yes I am in this group!) cannot!

Students Can Use SMS to Check & Post to Their Google Calendar

Cell Phones in Learning

However, if you use Google Calendar, you can use text messaging to post and read your calendar events. It is very simple: To text a new event Send a new Text Message to: 48368 In Message: Homework for social studies is to read chapter 3 and write essay on the American frontier due tomorrow at 2:00pm Google Calendar will put all the information in the correct date and time!! While the lucky ones who have smartphones can use their quick mobile Internet connections to check up on their Google Calendar or other web-based organizers, the rest of us (yes I am in this group!) cannot!

Free SMS Polling Tool For UK and Australia

Cell Phones in Learning

Teachers could create polls concerning what students think will happen in a book, scientific phenomenon, or historical event. A new mobile polling tool has just been introduced called SMSpoll. SMSpoll is similiar to the fantastic Polleverywhere (which I believe is US only right now). SMSpoll has a free account which allows for 25 votes per poll (enough for many individual classes) and 500 new polls per month. While the purpose is to take advantage of student owned cell phones for the 20% who do not have cell phones, they can vote on the web. Students can develop mock elections as well.

Free SMS Polling Tool For UK and Australia

Cell Phones in Learning

Teachers could create polls concerning what students think will happen in a book, scientific phenomenon, or historical event. A new mobile polling tool has just been introduced called SMSpoll. SMSpoll is similiar to the fantastic Polleverywhere (which I believe is US only right now). SMSpoll has a free account which allows for 25 votes per poll (enough for many individual classes) and 500 new polls per month. While the purpose is to take advantage of student owned cell phones for the 20% who do not have cell phones, they can vote on the web. Students can develop mock elections as well.

Obama Tech Team Turns to SMS to Help Inauguration Attendees Navigate the National Mall

Mobile Commons

Want to know how to National Mall during the busiest social event of the quadrennium? The Obama administration uses SMS technology to tackle some of the largest and most important issues in today’s society. Sometimes, SMS is best used for plain and simple logistics. Check your cell phone. But changing the world isn’t all that tech-savvy know-how is useful for!

Cheap SMS | Mobile Learning

mLearning

Mobile Learning An Online Reflective Journal on Mobile Learning Practice Home Winksite Store Resources About Mobile Contact Cheap SMS 12 05 2006 At our Board of Studies Mobile Learning workshop in February, we ran an interactive “treasure hunt&# activity to demonstrate some of the ways mobile phones could be used to facilitate learning experiences. As part of that activity, we communicated with all of the “teams&# using SMS. « Human Parallels with Computer-Based Learning Welcome. Please Turn Your Mobile On. Ubiquette. learning device for $60.

The answer is just an SMS away… | Mobile Learning

mLearning

Mobile Learning An Online Reflective Journal on Mobile Learning Practice Home Winksite Store Resources About Mobile Contact The answer is just an SMS away… 11 09 2006 The Guardian reports on the success of SMS-based answer services in the UK. The Guardian itself, as well as Google, Yahoo, and askmenow.com all run their own versions of services that allow questions to be SMS-ed in for answering; askmenow.com charges nothing for automated answers, or just US 49c for it premium service. “But Britain seems to be leading with premium text messaging. Ubiquette.

Contextual Content: How to Adapt Your Mobile Marketing Strategy for Text Messaging

Mobile Commons

Since mobile marketing can be extremely rewarding, companies that want to keep up should learn how to adapt their marketing content to become successful SMS markers. For example, the consumer brand Cabela used SMS in a recent outreach program. Request their zip code so that you can inform them of nearby promotional events. Why you should adapt your mobile marketing strategy.

Macy’s Customers Use Text Messaging to Donate & Save Money

Mobile Commons

A recent Macy’s SMS campaign helped shoppers save big and give back—and for the first time, gave them the option of doing so entirely with their mobile phones. Previously, the event still exchanged coupons for donations, but without the mobile element. On the eighth annual Shop for a Cause day, Macy’s shoppers were able to text “Shop” to a short code to donate $5 to a local charity or the March of Dimes. Once the customer confirmed their donation, they received a text with a link for a 25% off coupon, valid that day at any Macy’s store. All Posts Blog Use Cases

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The Key to Multichannel Engagement: Text Messaging

Mobile Commons

Text messaging, or SMS marketing (for “short message service” marketing), gives consumers the opportunity to decide for themselves which channels they’ll use to connect with your brand. Rather, the trick to a successful SMS campaign is ensuring that your messages are timely, personalized, and highly relevant, and the consumers who read them will soon be your customers.

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